March , 2000

March 2000 cover
March Issue Contents

Upholstery Shop Special

"Reach out and touch" Philosophy...
By putting its customers on its "Board of Directors" so to speak, Massoud Furniture is reaching new marketing heights, letting the customers and the consumer dictate product direction. Tap in on this company’s success plan.

Upholstery news
Upholstery manufacturers leaving meth-based adhesives. Alexvale Furniture aquisition by La-Z-Boy concludes. R.E. Coffey Inc. takes Morganton Chair into new millennium.

Design flexibility and in-house rototyping make "little guys" look big
Design flexibility and in-house prototyping are making this "little guy" (or girl) operate like one of the big leaguers. Charles Alan Inc., a 17-person, woman-owned upholstered seating company, is only two years old but already capturing big time customers like American Airlines and the University of Texas. Here’s how.


 
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NEWS
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  • Drying and Rough Mill
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